Nobody should die in poverty - Marie Curie

Lead creative

We knew we wanted to improve the chances of people with terminal illness at risk of, or facing poverty. The Dying in Poverty report was the springboard from which to create a strong communications campaign - the content was dry and we didn’t know if we would have any storytellers to help us tell the story. As a creative duo we challenged our policy and research colleagues to explain the problem simply and created a messaging and visual system that could flex to tell an individual story with or without their photos to enhance telling it, to use large data sets to explain the macro story and have the flex to adapt to any direction the campaign may take. We won over 166,000 petition signatures, meetings with Kier Starmer, parliamentary debate and nationwide press coverage.