Blooming Great Tea Party 2020 - Marie Curie
Art direction and design
BGTP needed an injection of relevance to help it appeal to a wider audience. We created a messaging system and planned photography and design around the idea that whatever your cup of tea, you can have a Blooming Great Tea Party. We shot photos of models enjoying a builders brew, high tea and kicking back with an iced tea. We wrapped up a successful photo shoot in mid February and started creating our first assets and then the pandemic hit. We pivoted quickly, and in spite of the pandemic launched a successful Blooming Great Virtual Tea Party to the original deadline in May 2020.
