City of Westminster College coloured objects

Art direction and design

A small selection of the over 30 header images created to portray each course area offered by City of Westminster College. Objects were spray painted in the College colours, arranged and photographed to give a flavour of each course on offer. The intention was to create a timeless solution to the problem of having a distinct image for each hero letterbox - even hiding a branded pin badge into each image. Using the student body in photos for an output with such a long shelf life creates many issues around consent. From the arrangements a library of images was created to be used across college comms. Copyright of City of Westminster College.

City of Westminster College summer campaign 2017

The 2017 recruitment campaign used the objects to create a world of possibility. We wanted potential students to fell like City of Westminster was a place they could find anything and everything they needed to become the person they wanted.