Great Daffodil Appeal 2021 - Marie Curie

Lead creative

It means the world

The Great Daffodil Appeal usually relies heavily on photography to tell potential supporters why they should donate to Marie Curie. In a world of covid lockdowns we had to respond differently and created a world or voices using typography and illustration to convey intimate stories from the people who know why Marie Curie’s support at the end of life is so important. Illustrations were commissioned from a range of illustrators to demonstrate the breadth of people who have received Marie Curie’s support and put the viewer in a position to imagine themselves needing that help.