Edit by Marie Curie - Marie Curie

Lead creative

Tasked to name and design the tone and branding of a sustainable boutique charity shop in Chapel Allerton, Leeds. Edit is is a collection of the best Marie Curie shops has to offer with an ethos of slow fashion - there is reward for the customer by regularly visiting as the pre loved fashion in store by its nature will change with every visit. The shop is a premium experience with space to enjoy discovering new clothes with friends and taking time to peruse.

The visual branding was designed to stay close or core Marie Curie brand, but add premium value to the user experience bringing in rich india yellow and dark navy core colours - reflecting the bright and poppy yellow and blue of the main brand.

Edit has regularly had an income double that of the better performing Marie Curie shops and created an impactful press splash on launch across TV news, papers and local social influencers.